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Gray Label
Minimalist design from Amsterdam – discover Gray Label, sustainable children's fashion with timeless cuts and clear colours.
Gray Label was founded in Amsterdam in 2011 by Emily Gray and stands for minimalist, sustainable clothing for babies and children aged 0 to 12. The focus is on timeless designs beyond fleeting trends – simple colours, clean cuts, and durable quality. The collection is mainly produced in Portugal under ethical production conditions – fashionable, environmentally friendly, and durable all at once. If you like the look, you will find more favourites in our Sweaters & Cardigans and the perfect base for the whole year with our Pants & Leggings.
